Taiwan Excellence – The symbol of most innovative technology products
Taiwan is considered to be the hub of technological breakthroughs and was the first country to be listed in the Top 10 most innovative countries in the world. With that, Taiwan Excellence – an initiative of the Taiwan Bureau of Foreign Trade (BOFT) and the Taiwan External Trade Development Council (TAITRA) enhanced its presence in Vietnam by bringing the latest technology that provide tremendous value to users.
Challenge
Taiwan Excellence’s challenge was to help it bring a wide range of technology products (sport, entertainment, etc.) from Taiwanese leading brands to Vietnamese consumers, which aimed to encourage people to take advantage of tech innovations for a more convenient and intelligent life.
Strategy
Taiwan Excellence set an intensive cooperation with Ho Chi Minh City Marathon as the Title Sponsor since 2014 in oder to embrace its mission of promoting positive community values and building an active and healthy lifestyle to Vietnamese people. Through one of the major marathon events in Vietnam, Taiwan Excellence wanted to showcase updated technology products, especially sporty equipments to thousands of participants.
Solutions
Taiwan Excellence x HCMC Marathon
Pulse Active delivered an exclusive Taiwan Excellence Experiencing Zone at the heart of event site where allowed visitors to experience some of the latest technological breakthroughs across a range of different categories including computers, smart accessories, sport equipments, sustainability, etc.
Highlight achievements
46K+ Runners from 72 countries. Top 5 countries: Vietnam, Japan, China, Malaysia, Korea
19M+ reach from social media and offline promotional activities
800+ local and international news mentioned about HCMC Marathon powered by Taiwan Excellence
HCMC Marathon was officially listed in the Vietnam national athletics championship
“More than a race” was one of the two campaigns in Vietnam got appointed for the “Best Engagement For Targeted Community” of the PR Award presented by Marketing magazine in Singapore.
