La Vie – The Leading Bottled Water Brand In Vietnam
La Vie has been a member of Nestlé Water since 1992. According to BC Neilsen, the brand has led the market of bottled mineral water in Vietnam with more than 2 million bottles consumed in 2016.
Challenge
Pulse Active was challenged to help La Vie to build a dynamic, lifeful brand and to position its product as the number 1 bottled mineral water alongside competitors in Vietnam. La Vie also wanted to create a strong connection between products and consumers in daily activities.
Strategy
Joining Color Me Run as Title sponsor for 3 years (2016-2017-2018), La Vie aimed to promote the dynamic and active brand identity. La Vie also seized the opportunity to approach consumers and deliver an experience that translated both on the ground and shareable social media content.
Highlight activations
- Online activation
“Hunting” 1000 Color Me Run slots under La Vie label
Mini-game series: 20 awarding slots/game - Offline activation
Photo booths with the newest technology: 360-degree photo, etc.
La Vie microphone
Dance with La Vie
Color Me Run Got Talents
Color Me Run Dream Board
Free gifts and water
The results
La Vie Color Me Run attracted more than 57.5K participants in 3 cities (Ho Chi Minh, Ha Noi, Danang) from 2016 to 2018.
Some of the highlight achievements on social media:
- Ranking #1 of the top 10 most mentioned events on social media
- Ranking #1 of the top 10 most outstanding campaigns on social media
- Ranking #1 of top 10 best events on social media
